Audio QR code for innovative marketing

Listen to audio version

More “talking” to your customers

An audio QR code offers many new opportunities for innovative communication with customers:

When products talk

Using audio QR code, products can talk and tell about themselves, e.g.:

The honey jar talks about the busy bees and the puff pastry gives recipe tips.
The beer bottle tells a joke and the cereal tells a fairy tale or a continuation story.
The pain pill reads the package insert and the new kitchen appliance reads the directions.

“Let’s hear what this oil has to say!” An audio QR code brings attention and promotes customer loyalty.

Leisure and tourism

Audible information also makes sense for leisure facilities and tourism offers.

It’s not without reason that audio guides are highly popular for cultural, nature and history education.
An audio QR code is a contemporary and simple solution for museums, themed trails and attractions.

One important benefit is: Information offered in text AND speech is accessible to people with visual impairments or reading disabilities.
Creating accessibility is now a must, especially for public institutions.

Audio QR Codes are accessible for all – example vernissage of the Werkgruppe Posthorn

Audio QR Code – how it works

First of all, you have to decide whether the audio QR code should be used online or offline. Of course, this depends on the internet availability at the planned “location” of the code.

Online Audio Info

On products or in museums with good wifi reception, online QR codes work well.

In this case you just need to embed the link to the desired voice or music file in the QR code.
Then, of course, you need a good internet connection to access and play the link.
The audio file itself is generated by a studio recording or by means of voice assistants. The latter is of course much cheaper.

Offline Audio Info

But if there is no strong network or even cell phone reception at the location, then you need an offline solution. Especially nature parks with mountains and gorges or castles with thick walls and deep cellars have this issue.

Then the software SpeechCode is a good alternative. With it, one creates an audio file by means of voice assistants, which is so small that it fits into a colored data code or an NFC tag.
This way you can “pick up” the content directly and offline – anytime, anywhere!

An offline NFC tag by SpeechCode explains the mountain panorama