Customer satisfaction is an important topic and is therefore a constant focus for companies and service providers.
But most of them tend to overlook a drastically growing target group: People with visual impairments.
Let’s say goodbye to the belief that there are only very few visually impaired people and that they therefore play no role in customer satisfaction. After all, relevant statistics only cover those 3-4 % of the population, whose visual impairment is officially registered.
But if you consider that 60% of all people over the age of 16 need glasses or contact lenses, it becomes clear that this is just the tip of the iceberg.
Hardly anyone who wears glasses would describe themselves as “visually impaired”!
Furthermore, according to WHO, these numbers are increasing dramatically. Reasons for this are:
People with poor vision want two things above all: spatial orientation and good legibility of information.
Shiny surfaces, glass fronts and a lack of visual contrasts between walls, floors, stairs and doors: such interior design makes it difficult for people with poor vision to find their way around a store, restaurant or museum. They become insecure and therefore feel uncomfortable. And that’s not exactly the best prerequisite for satisfied customers!
Great tips on how you can support visually impaired people with a smart color concept can be found at Brillux, for example.
The specialist for barrier-free color design offers lots of illustrative material, a contrast calculator and even webinars. To the Brillux website
Another problem is signs, package inserts, product packaging and labels, instructions for use, invoices, etc., which – if at all – can only be deciphered with difficulty and the use of aids. This, of course, does not contribute to customer satisfaction either.
The remedy is to focus not only on visually chic design, but also on readability, e.g.:
Make it easy for all customers to find their products and read information!
Especially when there is very little space available, an easily readable font is often simply not feasible.
In these cases, Audio Format is an ideal solution. Using a speech code and the free app of the same name, customers can have the information read out to them. Conveniently from their own smartphone. Or adjust the font size and contrast on the display to suit their own eyesight.
This is a real relief for anyone who has difficulty reading, including people with cognitive impairments, reading difficulties or language deficits.
A “read aloud” service like this is sure to improve customer satisfaction for people with reading problems!
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