Communicating nature is the latest trend in tourism!
People have never been more interested in the wonders of nature and the threats posed by climate change.
Here we reveal what you should look out for if you want to convey nature in an entertaining and educational way:
Tourist offers communicating nature should meet the same criteria as other offers for leisure travelers.
This means defining target groups (children, generation 50+, etc.), selecting themes, finding partners and, of course, designing the “product” and then marketing it. This can be a theme trail, a tour to direct marketers, information signs, websites or audio guides, and the like.
Themed tours with a personal guide are especially popular for communicating nature. We recommend developing tours with different durations and different focuses. It is very important to market these tours actively and that they can be booked online!
Experiencing nature is very popular with young and old. And hiking, Nordic walking and cycling are more popular than ever too!
Because more and more people are interested in flora, fauna, geology, history, customs and regional products at their vacation destination.
But long, scientific texts in small print on information boards have long been outdated and are therefore unpopular.
Guests young and old want to learn in a playful and entertaining way.
That’s why “hands-on projects” have proven to be a very good way to convey nature.
These can be, for example, barefoot or Kneipp trails or simple climbing exercises.
A particularly good example of value creation through the development of interactive nature experiences is the Geodorf Gams in Austria:
In the Nothklamm gorge there, you find not only a 700-meter-long climbing facility, but also geological excavation sites for children.
There are “treasures” buried at each search site. The appropriate geologist’s hammer is available at the cash desk.
In the geo-workshop you can cut and identify the stones you have collected yourself and turn them into jewelry.
Finally, the nearby ParkBad offers welcome cooling.
If you want to convey nature and encourage participation, you should look for suitable digital solutions.
They are very helpful to develop interactive offers with added value, e.g.:
Always make sure that these digital solutions also work offline, because in the wild there is often no reception!