Generating more sales through accessibility is the order of the day.
It doesn’t matter whether it’s services, leisure activities or products.
Aside from zeitgeist and legal regulations, accessible offers aim at the only target group that is showing strong growth.
This is because Western societies are seeing more and more people over 60; the baby boomer generation with the highest birth rates is now retiring.
This large target group expects more comfort, whether it’s the hotel room, the car or the TV set. And accessibility indeed provides highest comfort! And people with visual impairments or limited mobility are even dependent on it.
They all benefit from smart solutions in universal design.
One thing is clear: An event attended by even a single person in a wheelchair will only take place at an accessible venue. An office fitter who has no idea about accessible workplaces will lose business. An electrical appliance with many tiny buttons will not attract older customers.
In addition, barrier-free offers are also gladly used by other target groups, e.g. by young families. Whether wheelchair, stroller or pedal car: threshold-free crossings, ramps, wide aisles and spacious toilet facilities, or even hiking trails that can be easily rolled on, are appreciated by all.
Barrier-free offers expand the customer potential more than you think!
If you want to generate more sales through accessibility, you naturally have to market these offers accordingly.
For example, the information on accessibility must be prominently placed on the company’s own website, entered on relevant travel platforms and “taken along” in keyword campaigns. Pay attention to a detailed description, best with pictures. And also honestly point out, if some areas are not barrier-free.
First movers from a wide range of industries show that generating more sales through accessibility is truly working well:
The software company Microsoft has been focusing on accessibility and inclusion since 2014. In an interview with futurezone, Microsoft’s Chief Accessibility Officer explains how inclusion contributes to the company’s success.
The Kaunertal tourism region attributes about 15% of its overnight revenue to barrier-free offers. They have focused on these guest segments for many years. Today, there are barrier-free accommodations, stores and, above all, excursion destinations and sports offers for people with visual impairments (Audio Guide by SpeechCode in the Nature Park), guests with limited mobility and young families.