Did you know that the use of voice assistants has doubled within one year?
Because controlling the “smart home” by voice command and hearing information instead of having to read it, is a simply unbeatable convenience!
That’s why recent studies show that the use of voice assistants will continue to increase rapidly.
Reading is increasingly becoming a leisure activity, i.e. a hobby. But in future everyday life, voice assistants will read out aloud written information.
In marketing, of course, we have to adapt to this changed customer behavior. And offer them precisely this convenience.
Customers would just love it. Because it has real added value!
This opens up undreamed-of new possibilities in marketing:
Real storytelling that emotionalizes!
Voice marketing is a completely new field. Because it only became possible, when the technology of voice assistants came on the market.
In the meantime, the target group for voice marketing has reached a very interesting size.
Nevertheless, only very few companies use this new form of marketing. There are several reasons for this:
Most of the already few voice marketing providers concentrate primarily on interfaces for Alexa, Siri and Google Assistant.
For all those who want to use voice assistants directly on their products, SpeechCode is the right technology:
Because it is simple and affordable even for small budgets.
You create the SpeechFile yourself in the online Speech Generator by simply entering text.
Then the SpeechFile is printed as a code on labels or in brochures.
For trade fair presentations, information signs or sightseeing, the SpeechFile is transferred to NFC Speech Tags.
The free speechcode app reads the code or NFC Speech Tag without requiring internet access. The text is shown on the display and read aloud by the voice assistant.