Audio labels on products have made sense for a long time. In this article, we reveal why the time is ripe right now:
Customers have a wide range of wishes for products, from environmentally friendly packaging and fair prices to detailed information on origin, production and transport.
What no one wants, however, is to have to decipher tiny print. The infamous “small print” is a particular nuisance when it comes to food and medicines. And it is the most frequently voiced criticism across all customer groups. Regardless of whether it’s people from the 65+ generation or young people who don’t like reading.
Your products speak for themselves and read all information aloud. Conveniently on the customer’s smartphone, for greater comfort and more product safety!
Accessibility is already a legal requirement in many areas. But just as important is the “zeitgeist”, which perceives inclusion and universal design as a moral obligation.
An important aspect of accessibility is barrier-free access to information. This should work for both physical and cognitive limitations. Recommended solutions are the two-senses principle and texts in easy language.
They fulfill the two-senses principle and provide access for blind and visually impaired people as well as for all people with reading difficulties.
Sure, you can just have the label read out aloud. But why not do voice marketing at the same time?
They provide more reach and bring marketing messages directly to the product.
It is a fair assumption that the desire of consumers for more information about products will continue to grow in the future.
For this reason, food labeling laws are currently being amended in Austria and many other countries:
In the future, the origin and production of the main ingredients of processed products must also be indicated.
This means a corresponding adaptation of the labels. Why not make a virtue out of necessity? And develop talking labels at this time?
They take up much less space than script and can easily accommodate additional information.