Smart labels for regional products

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Regional products speak for themselves!

Regional products are in demand like never before!

Consumers not only value short distances and high-quality food, but also ecological, fair and animal-friendly production.

Opportunities for direct marketing

More and more farmers and young start-ups want to market their products directly.
That way, regional products reach customers faster and fresher.
And the money stays with the producers and not to a large extent with the supermarket chains.

Farm-gate sales, regional farm stores, weekly markets and online stores make it possible!

Regional Products - farm shopaden beim Speckbauer

Regional and animal-friendly: The Styrian Speckbauer farmer specializes in direct marketing of growing-up-slaughtering-processing in his own family-run slaughterhouse. No wonder the products receive so many awards every year!

Emotions for regional products

Most direct marketeers have realized how important it is to evoke positive emotions for their work and their products.
Whether honey, meat, sausage, fish, cheese, schnapps or traditional costumes and handicrafts, the producers have a lot to tell!

That’s why their websites feature photos of the whole family, videos of chickens, pigs and cows raised in an animal friendly way, and personal stories.
Detailed information about the ingredients used and all the steps in the production process ensure transparency.
This also explains why regional products often (have to) cost a bit more than imported mass-produced goods!

Website von die Teigtasche erzählt seine Story

A nice example of regional products with emotion – the Teigtasche tells its story

Packaging and labels

It is clear that ecologically made regional products should then also be packaged and shipped sustainably.

That’s why cardboard boxes made of recycled paper, glass instead of plastic, bottle deposits and reusable cool boxes are often used.
But in order to bring detailed information, recipe tips and stories to the buyers, paper brochures, mini booklets and the like – produced especially for this purpose – are usually enclosed.
There is simply no space for this on the label. But these solutions cost money and end up in the trash.

Regional Products - table with bottles and glasses with labels just indicating the product name

These labels are unlikely to generate emotions

Smart solution: Talking labels

Because there is so much to tell about regional products, talking labels are the ideal solution! Just let your product talk!

Besides the usual and mandatory information about quantity, ingredients, producer and shelf life, talking labels can additionally contain nice stories that charge the product with emotions. This also appeals to tourists, who are increasingly opting for regional souvenirs from their vacation destination.

Simply printed on the label or as a sticker on the package: the talking label is simple, cost-effective and sustainable.
And what’s more, it is also accessible for all people, who have reading problems: Due to age, visual impairment, language difficulties or reading problems.

Scan of a talking Speech Code labelmit der speechcode app

Scan Speech Code and listen – creating emotions for regional products

So simple!

You just provide the desired information and receive your talking label electronically from SpeechCode.

This way you can integrate the Product Label Code into your label or print it on stickers.
The Product Label Code can hold a lot of information on 2x2cm, even multilingual!
And there are no minimum order quantities either!
Customers scan the code with the free speechcode app, without needing internet access. So it works always and everywhere, free of charge and sustainable. For more info click here.

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