Voice marketing in tourism – a new trend

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Voice marketing with voice assistants

What is Voice Marketing?

Voice marketing is still a very young field that only became possible with the introduction of voice assistants.

This means literally “addressing” customers with audio messages via voice assistants like Siri, Alexa or Google Assistant. Instead of the traditional printed posters, information boards and brochures.

Potential target groups

The use of voice assistants is increasing rapidly, which is also confirmed by recent studies. For example, 30% of Germans already use voice assistants regularly. After all, hearing information instead of having to read it is simply super convenient!

Almost everyone under the age of 80 owns a smartphone today and is in reach of voice marketing messages.
Young people are smartphone-savvy anyway and prefer audio to reading.
For the elderly, reading is becoming more cumbersome due to increasing vision problems. That’s where “being read to” is a welcome convenience.

The smartphone is a constant companion also for older people!

Areas of application in tourism

Especially in tourism, there are many areas of application for voice marketing.

On the one hand, you can distribute cool code stickers or NFC tags with audio messages to your potential customers instead of brochures and flyers.

Hands free!

Because especially on location, when you want to keep guests’ hands and eyes free for leisure activities, audio messages are ideal:
Visiting sights without having to stare at displays or in books.
Hiking themed trails and enjoying the view without having to decipher info boards.
Using bike or Nordic walking poles safely and without distraction or interruption.

Voice marketing is perfect for storytelling to enhance the visitor experience and meet guests’ desire for more on-site infotainment.

Smart voice marketing solutions

Unfortunately, most of the already few voice marketing vendors suppliers focus primarily on interfaces for Alexa, Siri and Google Assistant.

All those, who want to use voice assistants for audio messages directly on site, will therefore find exactly what they need with SpeechCode:

Because SpeechCode is simple and affordable even for small budgets.
You create the SpeechFile yourself online by simply entering text.
Then the generated SpeechFile is ready for print (as data code) in brochures.
Or gets transferred to an NFC tag, which you can very easily attach to info boards, theme trails, nature trails or landmarks.

The free speechcode app reads the code or NFC speech tag without requiring Internet access. The text shows on the display, is read out by the voice assistant and automatically saved. So your message stays on the smartphone of your guests. And this audio service is also barrier-free thanks to the app in universal design!

How it works

How sightseeing is real fun: Admire the architecture while listening to the appropriate information!