Digital solutions in tourism – without problems!

Listen to read-out

How to avoid costly errors

Digital and mostly mobile solutions are now indispensable in tourism. But which are the right ones for your own purposes?

To avoid falling into expensive traps, here are a few basic tips for digital solutions:

Infrastructure for digital solutions

Whether it’s a virtual guest folder in a hotel, an outdoor app for tourists, conference technology or virtual reality: digital solutions are only as good as the infrastructure they require.
In most cases, a – free – Wifi network must be available. And it must be area-wide, seamless and, above all, powerful. After all, there is a big difference whether the network is mainly handling e-mail and web surfing or digital solutions with high data volumes. Because as soon as more than 40-50 people want to stream or download videos or virtual reality content simultaneously, most networks are overloaded.
Then nothing works anymore! Result: Annoyed guests!
So don’t get lulled by maximum download times, ask the providers for (guaranteed) minimum download times!

In outdoor areas, the creation of an area-wide Wifi network is extremely expensive and time-consuming. Because you don’t just need electricity including the expensive laying of cables. But also weatherproof devices, which are much more expensive than those for indoor use.
Digital solutions with beacons, on the other hand, can be operated with batteries. However, this is very maintenance-intensive and susceptible to vandalism or theft.

Mobile communications instead of Wifi?

Instead of using Wifi, data transmission can of course work via an already existing mobile phone network. However, this can mean high data roaming charges for guests. And there must be no “dead spots” in the planned area of application! But such dead spots are very common outside inhabited areas, i.e. mainly in “untouched nature”, especially in hilly terrain and in the mountains.

Our tip:
First of all, think about what infrastructure is feasible and affordable. And when choosing digital solutions, pay attention to the amount of data that needs to be transmitted over the network.
Large campsites, highly frequented tourist attractions and places visited by large groups (e.g. cruise ships) should avoid solutions with high data volumes at all.

For network problems, it is best to choose offline-capable solutions!

Digital solutions require network

In Austria’s Alps there is usually no reception at all (yellow) or only 2G (turquoise) – for online solutions this is the end!

Customer-friendly digital solutions

So it should actually be clear that the digital solutions must function reliably on site.
However, there are QR codes time and again in places where there is no network reception at all.
Or guests get angry, when battery has been drained by the online app within a very short time.
And there are lots of apps that offer no added value compared to the website, but instead may cause high roaming costs.

Since Corona, digital solutions with rental equipment are absolutely frowned upon for reasons of hygiene. Apps for your own smartphone are therefore a much safer and practical solution. But guests only enjoy apps that are really well made: Fast, intuitive to use, running on as many mobile devices as possible, and of course with content that is exciting and helpful.

A no-go is in-app advertising that pops up without being asked, while you want to call up information about the hiking trail in the forest.

Our tip:
Choose only contactless digital solutions. Because every rental device and every touch screen installation is a hygiene risk.
Have your app produced only by providers who have the appropriate references! Of course, the IT man in the village can also program an app. But without a sound knowledge of customer expectations and requirements for touristic digital solutions, the result will probably just be an expensive shelf warmer.

Man with VR glasses

Borrow VR glasses at the museum? Because of Corona, this is no longer possible today!

Selection of solution & provider

As a first step, it makes sense to create an exact catalog of requirements: What are my goals, what resources are available for the implementation, what infrastructure is feasible at all, and which technologies best fit my needs.
And of course all requirements regarding content, navigation, content management and promotion of the solution.

Only then start looking for the appropriate digital solutions.
And you don’t have to reinvent the wheel! Because a completely new development is always a greater risk – financially, time-wise and also in the result.
Therefore it is wise to choose already existing, proven products. And future-proof technologies from suppliers, who will still be on the market in a few years’ time and who are constantly developing their digital solutions.

Our tip:
Invest in advance in the advice of experts who will help you draw up a catalog of requirements, find the right digital solutions and conclude a contract with the chosen provider. This investment is worthwhile, because you will get the best price-performance ratio for your digital solution.

Mobile digital solutions

Good digital solutions are mobile, offline-capable and simply fun!

 

More about digital solutions in tourism

Tourism – Audio Guide and talking Signage

Tourism – Audio Guide and talking Signage

Find out, how cost-effective our smart combination of Audio Guide and talking signage can improve the visitor…

read more
Accessible destinations in the Alps

Accessible destinations in the Alps

Successful accessible destinations and how they got there

read more
Voice marketing in tourism – a new trend

Voice marketing in tourism – a new trend

Why Voice Marketing is ideal for tourism

read more
How to design theme trails – 5 tips

How to design theme trails – 5 tips

5 tips on how to design theme trails and what to keep in mind

read more
Accessible sports for people with disabilities

Accessible sports for people with disabilities

Find out, how easy it is to offer accessible sports facilities

read more
Generation 50+: An important target group

Generation 50+: An important target group

Why the generation 50+ is such an important target group

read more
History interpretation with voice assistants

History interpretation with voice assistants

Voice assistants are becoming increasingly popular. So it makes sense to use them for history interpretation:

read more
Sustainable tourism – simple, quick solutions

Sustainable tourism – simple, quick solutions

Tips, how to create sustainable tourism offers for summer 2021

read more
Audio texts: 5 tips how to text for listening

Audio texts: 5 tips how to text for listening

Find out why there is a big difference between texts for reading or for listening to

read more
Digital solutions in tourism – without problems!

Digital solutions in tourism – without problems!

What digital solutions must be able to do and how to avoid costly mistakes:

read more
Audio Info or Audio Guide?

Audio Info or Audio Guide?

Find out whether Audio Info or an audio guide is the best choice for you

read more

Comment now: