Nature tourism – a segment with potential!

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Smart tools for nature tourism

Innovative tourism experts have long been focusing on the development of nature tourism.

The Corona pandemic and the noticeable effects of the climate crisis have already changed guest preferences: Mass tourism and long-distance travel are “out”. But sustainable ecotourism and nature tourism are in demand as never before!

Nature tourism and ecotourism

Sustainable ecotourism takes into account the environment and the local population.
This includes sustainable development in the economic, environmental and socio-cultural sense.
Ecotourism also actively contributes to the preservation of the natural and cultural heritage.
And involves the local population in the planning, development and implementation of tourism offers.

Nature tourism refers to all nature-related activities such as cycling, hiking, horseback riding, climbing, fishing, paddling, observing nature and animals, or simply enjoying nature.

Sustainable nature tourism

In order for a destination to credibly score with sustainable tourism, the infrastructure must of course fit:

Good public transportation that allows arrival by train is almost a must.
Private rooms and farm vacation apartments are more sustainable than new, large hotel complexes or mostly empty chalet villages.
Traditional inns and typical village festivals are more authentic than kebab stands and tourist events. And allow guests to interact with the locals.
Direct marketing and farm stores instead of supermarkets support local farmers and wow the guests.
Detailed information on site provides entertainment, understanding and positive feelings for the vacation destination.

2 men and a boy eating at a wooden table during a village festival

No extra event for tourists only: The village festival is for everyone!

Development of offers for nature experiences

Even though nature experiences are very popular, boredom must not set in.

Here it needs “infotainment” without all the hullabaloo. Rather offers that are family-friendly, exciting, authentic, educational and entertaining:
Theme trails, view points with well-designed information, barefoot trails, scavenger hunts for kids, guided tours and workshops are excellent offers for nature tourism.

Of course, it is important to then market corresponding offers on websites, in communities, printed materials and apps.

Old mill with Kneipp facility - great for nature tourism

The Styrian Kötzlmühle with Kneipp facility – a great example of nature tourism!

Let nature talk!

Storytelling is really great for nature tourism.

Because there is so much to tell: About the forest ants and other inhabitants of the forests, about medicinal herbs, timber farming and pasture keeping, about the life of mountain farmers, or what the little chapel on the mountain is all about.
Instead of offering these stories on boards to read, innovative destinations rely on voice assistants with SpeechCode.
Offline, cost-effective, space-saving and accessible, your content is read out to interested visitors via NFC technology – always and everywhere.