Accessibility: Misunderstanding #1

Accessibility is for disabled people only!

 

There is hardly any other market that is as large and at the same time as neglected as accessibility.
This is mainly due to misunderstandings, prejudices and a lack of knowledge.

What image do you have in mind when you think of people with disabilities?

Accessibility - helper pushes old lady in wheelchairAccessibility: Young woman in sports wheelchair playing basketball

Do you think of helpless people in need of care or of active, sporty young people?

 

Consequently manufacturers and service providers are still very reluctant when it comes to accessibility. Therefore it is high time to question these old ways of thinking and, above all, to see the many profit opportunities that accessibility has to offer.

 

Accessibility is not just for people with a disability

It is true that the term accessibility is used when it comes to access to buildings, infrastructure and information for people with disabilities. But the benefits of accessibility are reaching much further.

Because ALL customers will benefit from easier, faster or more comfortable usability of a product or service.

This can be a simple closure for a food package, a stepless entrance with automatically opening sliding doors, an easy-to-use household appliance, easy-to-read signs or a brochure that can be listened to with a smartphone.

 

Experiences from everyday life

Many situations in our daily lives are not as comfortable as they could be:

  • Reading a small printed package insert
  • Needing knives, tongs and special tools to open a food package
  • Dragging heavy suitcases over stairs
  • Stumbling across door thresholds in the dark
  • Pushing the pram over gravel paths
  • Balancing in high heels over uneven paving stones
  • Deciphering a menu under dim lighting
  • etc.

As customers, we have to accept all this. Or to do without such products or activities completely. Certainly all customers would be enthusiastic about brands and services that offer more comfort and convenience.

“Usability” is a major factor for the purchase decision!

Several cosmetics and food products with tiny font and bad contrasts

Is such information easily accessible for anyone?

 

Conclusion: Accessibility increases customer satisfaction!

 

Read more blogs on accesssibility and customer focus

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