Universal Design: A future must?

Accessibility and Universal Design

When we say “barrier-free”, i.e. “without obstacles”, we think above all of people with disabilities. In other words, very few people – with very many “special” needs.
Universal Design, on the other hand, is much more general.

What is accessible?

Accessible is everything that anyone can use, in the usual way, without any particular difficulty, and without outside help.

Nevertheless, people with disabilities must be satisfied with half-hearted solutions:
The ramp in the backyard, which is not access “in the usual way”.
Calling a hotline to have a package leaflet read to them is not “without outside help”.

These things pass for “accessible”, but are they truly barrier-free?

Universal Design

Reach the bell first. Then wait for someone to help. That’s accessibility?

What is Universal Design?

When products and services are developed for the largest possible target group: perceptible, usable, understandable and robust.

In addition, the need for assistance of any kind should be as small as possible. In other words, exactly what accessibility also requires. But Universal Design combines barrier-free design with generally good usability. The goal is therefore the best possible “usability”. For as many people as possible.

Thus Universal Design usually provides access to information for more than one sensory channel. Like for seeing AND hearing. The usability of devices and software is so simple that even a blind or very old person can handle them. In buildings, stepless entrances, automatic sliding doors or good lighting are among the features of Universal Design.

Universal Design has potential!

Because the demands for easy usability are increasing – from all customer groups!

That is why good usability is a must. Universal Design therefore sets the bar really high. Because the product or service should be easy to use by people with and without disabilities. So it must not be a “special” solution for disabled people.

Floor-level showers are a good example of how well the mainstream accepts Universal Design. Today floor-level showers stand for luxury and style that everyone would like to have in their bathroom. Because high-quality appearance and high comfort are exactly, what all customers want. The fact that they were originally developed for barrier-free bathrooms has long been forgotten.

Thinking about Universal Design is the order of the day!

Universal Design - bodengleiche Dusche

Today: no luxury bathroom without a large floor-level shower!

Who are the experts?

Smart companies increasingly rely on experts with disabilities for any usability improvements. Because these people are forced to have the highest standards, a lot of experience and knowledge of details. So if a severely visually impaired person can decipher the menu, then even the busloads of retired people will have no trouble doing so.

But it is not always that simple: Because “using a wheelchair” does not automatically qualify for all the various issues around usability.
The opinion of the old blind neighbour might not be a qualified assessment.
The good news is: For almost any aspect of Universal Design there are experts around, who know the best solutions – including personal experience!

Accessible hotel room

Our tip for stylish Universal Design: Gabana – Consulting

Learn from the first movers

IT companies in particular recognized early, that “usability” is crucial for business success.

Therefore, they make sure, for example, that customers need as few “clicks” as possible for an online purchase. Or that the menu navigation of apps is simple and intuitive. That voice assistants make operation easier. So that your hands remain free. And not even a glance at the display is necessary. AND so that people with impaired vision or reading difficulties can use the same device as everyone else.

Case example Alumat

The company Alumat developed threshold-free doors for indoor and outdoor use. A floor level passage simply looks so much better! No surprise, that the company won the German Design Award!
At the same time, these threshold-free doors eliminate tripping hazards for children and the visually impaired. AND people with a wheelchair, rollator or trolley can simply roll over them, without help or effort.
In the meantime, accessibility is no longer the main reason, why more and more people are opting for this threshold-free solution.

Level entrance

Just looks great! And makes mother, child and grandpa happy!


All this is Universal Design!


Read more about Universal Design

Accessible Information – Text AND Speech

Accessible Information – Text AND Speech

Why accessible information in text AND speech can increase the reach of your message by up to 50 %.

read more
Customer centricity is more than a new marketing buzzword!

Customer centricity is more than a new marketing buzzword!

Find out, what customer centricity really means, why it is a must for success and which mistakes you should avoid.

read more
Blogs & News

Blogs & News

Read the latest SpeechCode blogs and news on the topics Universal Design, Customer Focus and Digitalisation.

read more
Orientation systems – an overview of good solutions

Orientation systems – an overview of good solutions

Read here what is important for orientation systems:

read more
Accessible nature parks – nature experiences for all!

Accessible nature parks – nature experiences for all!

Four examples of accessible nature parks and smart solutions

read more
Accessible signs – solutions in comparison

Accessible signs – solutions in comparison

Pros & Cons of Braille, tactile lettering and Audio Format

read more
Talking signs – informative and accessible

Talking signs – informative and accessible

Why talking signs are an ideal solution:

read more


blog schreibt () :

I’m no longer certain the place you are getting your info, however good topic.
I needs to spend some time finding out more or understanding more.
Thanks for wonderful information I used to be on the lookout for this information for my mission.

direct reply

Barbara schreibt () :

We have a large etwork of experts in the area of Universal Design and accessibility, from architects to Consultants and NGOs.

direct reply

Comment now: