Sure, first of all a packaging must protect the product. And, of course, it must comply with all legal regulations regarding hygiene and information.
But the packaging should also be eye-catching, appealing, fit the brand, arouse emotions and trigger interaction.
New technologies offer new possibilities for really cool, smart packaging:
With delicate foods and medicines, for example, the cold chain must be maintained at all times. Smart packaging reveals, whether this was really the case. They contain sensors and chemicals that constantly “monitor” the temperature of the product. If the target temperature is getting too high, the display on the packaging changes from green to red, for example.
A clever safety feature for consumers.
Counterfeits are an ever-growing problem, especially for luxury brands and pharmaceuticals, in particular for online purchases. And counterfeits are often hardly distinguishable from the original.
This is why clever companies such as Securikett have developed solutions that check the entire supply chain of the product and its authenticity.
Under the term “Track & Trace”, data codes including the corresponding apps provide manufacturers with exact information on the route a product has taken. And also, where counterfeits occur in large numbers.
At the same time, buyers can use the app to check the authenticity of the product they have purchased.
Occasion-related special packaging has long been a common marketing tool.
But today smart packaging can do more than just look different:
They can glow and blink in the dark or use apps to access videos, songs, games or stories directly from the packaging. For this purpose, data codes, NFC or RFID chips are built into the packaging.
Consumers need the right app and Internet access, and off you go!
A well-known solution is Shazam, which originally could only identify songs. In the meantime, this app can also read NFC tags and thus lead to very specific marketing content.
For voice marketing, Speech Codes let products talk. Marketing messages, serial stories, recipes or simply details about content, origin and production: everything is read out reliably and offline in amazingly natural speech. Smart packaging can be that simple and affordable! And on top of that: barrier-free!
Then visit the Active & Intelligent Packaging Industry Association, AIPIA
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