Voice marketing with voice assistants

Voice Assistants – for innovative marketing

Did you know that the use of voice assistants has doubled within one year?

Over 30% of Germans are already using voice assistants!

Because controlling the “smart home” by voice command and hearing information instead of having to read it, is a simply unbeatable convenience!
That’s why recent studies show that the use of voice assistants will continue to increase rapidly.
Reading is increasingly becoming a leisure activity, i.e. a hobby. But in future everyday life, voice assistants will read out aloud written information.

In marketing, of course, we have to adapt to this changed customer behavior. And offer them precisely this convenience.

More statistics on the use of digital voice assistants you can find here.

Let your product talk!

Just imagine:

•  in the supermarket you wouldn’t have to bother to decipher the tiny writing on the labels anymore. Instead, you could simply have the information read aloud to you by your smartphone’s voice assistant.
• There would no longer be a constant looking back and forth between the user manual and the device. Instead, you could simply listen to the voice assistant – your hands and eyes remain free!

Customers would just love it. Because it has real added value!

This opens up undreamed-of new possibilities in marketing:
Real storytelling that emotionalizes!

According to studies, 54% of consumers trust product recommendations by voice assistants.

A typical supermarket scene. Make life easier for your customers!

High time for voice marketing!

Voice marketing is a completely new field. Because it only became possible, when the technology of voice assistants came on the market.
In the meantime, the target group for voice marketing has reached a very interesting size.

Nevertheless, only very few companies use this new form of marketing. There are several reasons for this:

• Too little information about user numbers
• Lack of know-how on how to implement voice marketing
• Too few providers of appropriate solutions

Most of the already few voice marketing providers concentrate primarily on interfaces for Alexa, Siri and Google Assistant.

Innovative, trendy and customer-friendly – Voice Marketing

Voice Marketing Solution: SpeechCode

For all those who want to use voice assistants directly on their products, SpeechCode is the right technology:
Because it is simple and affordable even for small budgets.

You create the SpeechFile yourself in the online Speech Generator by simply entering text.
Then the SpeechFile is printed as a code on labels or in brochures.
For trade fair presentations, information signs or sightseeing, the SpeechFile is transferred to NFC Speech Tags.

How it works

The free speechcode app reads the code or NFC Speech Tag without requiring internet access. The text is shown on the display and read aloud by the voice assistant.

SpeechCode – Your Voice Marketing Tool