The Corona crisis has brought about, what we considered unthinkable just a few weeks ago: Entire countries have shut down to the minimum within a very short time.
Companies, trade, shops, restaurants, hotels, educational and leisure facilities had to close. Planes are grounded, borders are closed. Nobody should leave home “unnecessarily”. All travel and event activities are cancelled or prohibited. Therefore the tourism industry is at a complete standstill. But unfortunately there is nothing that can be done about it.
So at the moment, crisis management is of course the order of the day: close down operations, process cancellations, take care of state support, handle the staff situation in the best possible way, obtain legal information, negotiate with banks, etc.
However, soon we will have completed this acute crisis management.
Then we must not give ourselves to a complete paralysation due to this catastrophe. Out of concern for economic survival, we hold our breath. And follow all the news about the Corona crisis in a spellbound manner. Fear causes stress and eats up sales.
Therefore, the most important strategy is to remain calm. To deal with the time after the corona crisis. To use the freed capacities of the employees sensibly.
Because the corona crisis will be over sometime!
Not so long ago, tourism companies were desperately seeking staff. And often did not find enough qualified employees.
Now the same companies have to send people on reduced hours or even lay them off.
So to ensure that the team remains with the company for the time after the crisis, the management has to be active and creative.
After all, everybody needs to have the team ready, when the business starts up again.
This employee support is of course a lot of work. And requires planning and organisation! But it is worthwhile.
Especially employees from marketing, sales and reception can do a lot of things in their home office. But also kitchen and service staff can do something that will be a benefit in the future.
Revise maintenance plans and documentation; compare suppliers and prices for lamps, appliances and other technology;
Support home office staff via video/phone support; help colleagues who have little experience with IT to participate in social media activities.
Webinars by the housekeepers; revising work instructions;
Try out and document new recipes; put together a new menu and theme buffets; produce “cooking tips from the pro” as home videos and distribute them to guests via e-mail and social media;
Participation in webinars by the restaurant manager/sommelier/bar staff about your wine and cocktail offerings; creating/revision of job descriptions/work instructions;
Updating databases and website; writing social media posts for guests; revising printed material; planning marketing campaigns for domestic guests; developing and preparing new projects and services; creating and holding webinars for other team members;
Send an e-mail to all guests, who had to cancel: We miss you; We are looking forward to hopefully seeing you again soon in good health; postponed is not cancelled, here it is also beautiful in summer/autumn. Add pictures of the empty destination/hotel, the beautiful nature, etc.; contact regular guests and those with still valid bookings too; send personal messages; do online language courses and other trainings.
Despite closed businesses and deserted holiday resorts, there is much that can be done:
How about the development of a speaking signage system, herb garden, menu or guest newspaper?